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Where it
All Began
Born from a dream in the heart of Thrissur, Lune by Pheeda is a reflection of one woman’s passion for timeless beauty. Founded by Fidha Abdul Gafoor, the brand began as a dream — to create jewelry that speaks to every woman’s inner glow. Each piece is designed with love, inspired by the moon’s elegance and crafted to celebrate individuality, grace, and confidence.
At Lune by Pheeda, every design tells a story — of dreams, strength, and the sparkle that makes you, you.
Not just a journey
I didn’t start with a plan I started with curiosity. Jewellery interested me long before I understood why I was drawn to pieces with character, pieces that stood out in their own way
Over time, I began collecting items that matched my style and preferences. What began as a small habit slowly became a genuine interest. I started imagining a space where jewellery wasn’t just an accessory but something thoughtful and personal.
At 23, I turned that idea into a brand: LUNEBYPHEEDA
A brand built not around trends but around individuality. A brand that reflects my taste and my belief that the smallest details can make a difference.
Every piece in the collection is chosen carefully never rushed, never random. If it doesn’t feel right to me, it doesn’t become part of the brand.
Today, LUNEBYPHEEDA stands for simplicity, comfort, and pieces that feel familiar. Pieces that make you pause for a moment.
To me, jewellery shouldn’t just decorate it should say something.
And this is my story
